Super Kawaii Mama is Australia’s most influential and well-read vintage fashion and lifestyle publication. As an internationally recognized, leading fashion and lifestyle blog, Super Kawaii Mama was recently ranked as one of the Top 4 most influential style blogs in Australia by EditD and Ragtrader magazine; growing from strength to strength.
Written and created (est. 2008) by Australia’s premier Vintage Stylist and Model, Candice DeVille;
Super Kawaii Mama is not only one of Australia’s leading Fashion blogs, but home to this iconic personality.
With a strong readership and high influence factor, advertising with Super Kawaii Mama offers you far more than a traditional banner campaign; it offers you the voice of an industry leader.
With a strong focus on Vintage, Fashion, Beauty, Tutorials, Entertainment and Lifestyle, Super Kawaii Mama helps you get to the heart of your target audience and make a real impact on your bottom line.
Super Kawaii Mama receives in excess of 3000 unique readers daily , 5000 subscribers and continues to grow.
Twitter following of 4500, Instagram following of 2500, You Tube Subscribers of 4800, and 5000 Facebook friends and fans.
American readers count for approximately 41% of traffic, closely followed by Australians at 40%
83% of readers have an average online spend of $100 per week.
The average reader is female, aged between 18-50, with some readers as young as 14 and some as mature as 75!
Why do people choose Super Kawaii Mama?
- Super Kawaii Mama provides a source of fashion inspiration aside from the main stream. Focusing not on what is the latest trend driven look, but dressing for your personality and how it makes you feel.
- Super Kawaii Mama shows how to look good on a budget, mixing vintage, recycled, home made and retail fashions.
- Super Kawaii Mama is a place for inspiration AND advice. From tutorials to reader requested articles, this is a place to share, laugh and learn.
“I’m so glad I found your blog. I think it’s amazing that you have two kids and still manage to look absolutely fantastic. And when I have those days when I really don’t want to get out of bed I always look to you for inspiration and I end up feeling better when I get all gussied up.” – Shannon
“Absolutely , without a doubt, one of the coolest sites I’ve seen in a very long time.” – Jessica
“Super Kawaii Mama is helping to change the world, one House Frau at a time!” – Mom’s Insider
“If your looking for an original change of pace in the world of Fashion Blogging, Super Kawaii Mama delivers. With stunningly inventive daily outfits and first class tutorials, this Pin Up Girl for Glamour will get you into your glad rags in no time.” - Carmel Divine
A variety of advertising models are available on Super Kawaii Mama. Including traditional banner ads, product review and advertorial as well as sponsored segments.
There are a selection of standard packages available, but as no two businesses are alike, they can also be individually tailored to meet your needs.
*Product reviews are conducted on a discretionary basis. Feel free to contact us about your product or event.
NB: All advertorials will be conducted on a fully transparent basis to our readership. Only products or services that are used and approved by Super Kawaii Mama will be considered.