Stocktakes sales are a crock. Not only are many of the claims misleading, but much of the merchandise is shipped in expressly for the purpose of clearances. Unlike the stocktake sales I remember from my childhood, the sales today are a continuous round of promotions and are often no better than a retail wolf in sheep’s (poorly made) clothing. But once you’ve realised that this is the case, how do sort out the good clothes from the rest of the bad and the ugly?

Know the real value.
Before the sales how much was the piece you want listed for? Chances are that it was overpriced to start with, but the first port of call is to establish if there is actually a real discounted price from the original retail price.
Was it worth the original retail price in the first place? Looking at 90% of the garments in the stores today, I can only shake my head at what is being offered to us. Unfinished seams, pulled threads, missing buttons, second rate textiles; to say nothing of the cheap labour used to produce them. But environmental and human ethics arguments aside, when did such poor quality become the norm and the supposed acceptable standard?
So to find out what you are paying for, take the time to do a little investigation. Turn your garments inside out and read the construction and care labels. (By law, all garments sold in Australia must have these)
Consider the fabric used – is it man made, synthetic, natural – how much of each type makes up the final product? Something that is 100% wool is infinitely better than a %10 wool 90% acrylic blend, that is unless you like sweaters that get stinky and pill up.
If you think I’m gong to pay $100 for an acrylic sweater in the sales just because you have a popular label, you have another thing coming! Well made Australian Wool at that price is a bargain, synthetics from China are not.
Read the care labels CAREFULLY. Does it warn of bleeding dyes, colour fading; is it a high use item that is designated for Dry Clean Only (so that in the end it will be no bargain at all?)
Check the seams. Deconstructed fashion is one thing, but having seams that haven’t even been tied off is quite another. Check for loose threads, seams that haven’t been caught in, missing buttons (does it come with a spare?)
Check the fabric for condition. I’ve been caught out a few times in my haste and discovered upon wearing that my new jersey top actually has a small hole in it that becomes a huge run the minute I put it on. Have previous shoppers stained it, snagged it or even returned it worn? ( Yep, I’ve seen sweat stained garments in stores).
Check the fabric for flaws. Changing rooms aren’t just good for checking out how we look in the clothes, but also the condition and quality of the clothes themselves. Hold your garment up to the light and inspect it for holes and irregularities in the fabric weave. One of the worst culprits for this at present are T-Shirts. The fabric appears to be getting thinner and thinner with less and less fabric memory or spring back. It might look okay at a cursory glance, but when you get out in the sun everyone will know if your belly button is an inny or an outy!

Consider it’s “fashionability”. Is the item discounted because it is “so last season”? (which of course really means a few seasons ago if you go by catwalk trend time). This is one factor that can be a blessing in disguise. Your ideal teal blue top may no longer be the colour de jour, but it may be your favorite and make your eyes irresistible to handsome men. If so, then it is very likely that you will be able to find a real bargain as the demand for your top is on the wane. Just make sure to hunt out the best quality version at the lower price.
Know what you want. Sales are not the time for window shopping or browsing unless you enjoy the sharp stabbing pain of buyers remorse. Evaluate the gaps in your wardrobe and go out shopping with the keen eye of a game hunter.This is not the time to be emotional, but to be ruthless. You never know what is around the corner so if you blow your last $100 on five poorly made tops, you just may miss out on the perfect single one at the same price.
Patience. The best bargains are not available at the beginning of the sales. Prices continue to drop and the crowds get smaller. For me, I can attest to finding the best and most enduring bargains at the end of the sales. This relies on a few things however; you need to be able to pick quality (which you should by now), you need to have a body or feet that do not fit the average medium of the population. For example if you are a size 8 or a size 16, you are likely to find good pieces in your size at the end of the sales at better prices. Lastly, it helps to be stylish rather than fashionable. If you want what is ‘in fashion’ then it stands to reason that so does everyone else. But if you are seeking classics, avante garde or just plain like to get creative, then you’ll find these pieces still standing at the end part of the sales.
So now I have given you my secrets to shopping the sales with success- go forth and save… or not and just make your own!
